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Crise brasileira impulsiona polarização dos preços de produtos de limpeza

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Em 2017, as vendas de produtos de limpeza no Brasil cresceram 2,5% em relação ao ano anterior, movimentando R$22,1 bilhões. A mentalidade mais racional dos consumidores em relação ao custo-benefício dos produtos continua a influenciar os hábitos de compra dos brasileiros. Uma importante movimentação foi a polarização dos preços. Por um lado, o brasileiro passa a buscar alternativas mais acessíveis para determinadas categorias de produtos de limpeza. Por outro lado, ele opta por produtos de maior valor agregado.
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Fonte: Euromonitor

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